Who We Are
We’re Urban Evolution, the premier Parkour, Freerunning, and Aerial Silks gym of the Washington, DC area! Learn more about UE.
What Personal Data We Collect and Why
At Urban Evolution, we do collect information from clients and use it for billing and marketing purposes, but we will never share your information with any third party without express authorization from you, the client. Sharing data is a bit strange, and slightly counterintuitive. It’s easy for an organization to say something like “we will never collect your data,” but that’s actually kind of ridiculous. In fact, sometimes the more data you share, the less spam and irritating messaging you’ll receive (this isn’t meant to convince you to share more data, merely to illustrate our point below).
For example: if you just give us your name and email, we might email you with all sorts of offers you aren’t interested in at all. But if you told us you had no kids and were between the ages of 18-22, we would not bother sending you promotions about our summer daycamp specials. It would be a waste of our resources and your time.
In marketing speak, this is called segmentation, and we try to use it to make sure the right people get the right messages when we think they should know about an offer, a deal, or an event. We are a business, after all, and we need to pay our bills, same as you do.
But technology and people are imperfect, so sometimes we get it wrong. We promise to remove you from any list immediately upon request, and then we’ll never bother you again.
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Contact Us Regarding Your Data
Email firstname.lastname@example.org or open up the chat window, and we’ll be happy to address any questions or concerns you might have.